Surf Locos Has Beachwear for Any (and Every) Occasion
Southern California is known, if not almost stereotypically, for its surf appeal. We’re the home of surf competitions, surf brands that have become household names, and world famous beaches peppered with plenty of surfers floating on the water’s horizon, patiently waiting for the perfect wave. It’s a lifestyle that’s woven into our local culture whether you’re out in the water at 6am or simply have an affinity for sporting beachwear. Either way, it’s easy to see why Surf Locos clothing is a Laguna Beach favorite.
Founded in San Clemente, for surfers by surfers, the brand is inspired by the call of the ocean. Here you’ll find ready-to-wear pieces for both men and women like long sleeve tops emblazoned with slogans like “Endless Summer” and “Rhythm of Waves” and cropped hoodies with the triangular Surf Locos logo. Most pieces are 100% cotton, individually dyed, and salt washed so no two are ever exactly alike. You’ll also find hats, towels, and shoes, all of which adhere to a cool and simple faded color palette that is reminiscent of the sea. In an effort to be all inclusive, most pieces are unisex.
As a local brand that focuses on California style, Surf Locos makes all of their clothes in Los Angeles from ethically-sourced materials. Focusing on all around good-vibes, the company strives to offer an ethical and inclusive approach to the surf fashion industry and donates a portion of each sale to the Surfrider Foundation, a non-profit dedicated to the protection of the world's ocean, waves, and beaches.
You won’t find any fast fashion or chemically processed pieces at Surf Locos — everything is made with an eco-conscious mindfulness and a healthy respect for Mother Nature. (A fitting view for designers that spend their free time riding the California waves.)
Surf Locos is surf fashion that can be worn at the beach or on the city streets -- making it an easy choice for the casual and environmentally-conscious shoppers of SoCal.
Marissa Stempien is a freelance editor and writer that has written on travel, fashion, beauty, technology, culture, and food, and enjoys writing short stories in her spare time. Find her on social media at @paperandlights.